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04 · SORTO BUSINESS
Export Coaching & Training
What should you do, where should you focus and which support should you use to grow exports?
Service scope
Export Coaching & Training
That is the question that must be answered.
High import volume does not automatically make a country the right market. Product benefit, price, competitiveness, distribution structure and potential customers must be assessed together.
We conduct market and foreign-trade research designed to support commercial decisions for companies and sector organisations.
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More than data: We research where, to whom and how you can sell.
Product and HS-code trade analysis
Market size and growth trends
Competitor-country analysis
Pricing and positioning research
Distribution channels
Importer and distributor structure
Potential-buyer research
Customer segmentation
Market-entry conditions
Relevant fairs and sector events
Potential business partners
Potential-buyer database
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We do not stop at the report.
We reveal the answers to the questions that shape the commercial decision.
We turn research into an actionable commercial strategy.
Which country?
Which customer?
Which sales channel?
Which competitors?
Which price segment?
Who should you meet?
How should market entry begin?
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Our Coaching and Training Approach
We go beyond presenting research and analysis. We give export teams practical knowledge and a roadmap for target-market selection, market entry, customer acquisition, foreign trade processes and relevant support mechanisms.
Each training and coaching programme is shaped around the organisation’s sector, export experience, objectives and needs.